On behalf of client KaziniKwetu Ltd is looking for Senior
Marketing Manager – Digital to be based
in Dar es Salaam. The desired candidates should have hands on experience in
online marketing campaigns.
Responsibilities
·
handle Integrated campaigns with
focus on online platforms
·
Design, build and maintain our social media presence
·
Measure and report performance of all digital
marketing campaigns, and assess against goals (ROI and KPIs)
·
Identify trends and insights, and optimize spend and
performance based on the insights
·
Brainstorm new and creative growth strategies
·
Utilize strong analytical ability to evaluate
end-to-end customer experience across multiple channels and customer touch
points
·
Collaborate with agencies and other vendor partners
·
Evaluate emerging technologies. Provide thought
leadership and perspective for adoption where appropriate
Requirements
·
At least 3 years of hand
on experience in handling major brands
·
BS/MS degree in marketing or a related field
·
Proven working experience in digital marketing
·
Solid knowledge of website analytics tools (e.g.,
Google Analytics, NetInsight, Omniture, WebTrends)
·
Experience in setting up and optimising Google Adwords
campaigns
·
Up-to-date with the latest trends and best practices
in online marketing and measurement